New York City Football Club (NYCFC) has rapidly grown into one of Major League Soccer’s most exciting teams since its launch in 2013. Representing one of the world’s most iconic cities, the club attracts passionate supporters from across New York and beyond. A key part of fan culture revolves around club merchandise, and that’s where the New York City Football Club store plays an essential role.
Whether you are a lifelong supporter, a new fan, or a tourist visiting New York, the NYCFC store offers official merchandise that allows fans to proudly display their loyalty. From matchday kits to lifestyle apparel and exclusive collectibles, the club store serves as a hub for supporters looking to connect with their team.
In this detailed guide, we’ll explore everything about the New York City Football Club store, including locations, products, online shopping options, and tips for buying authentic NYCFC merchandise.
Introduction to New York City Football Club
New York City Football Club joined Major League Soccer in 2015 and quickly became one of the league’s most recognizable teams. Backed by City Football Group, NYCFC built a competitive squad and developed a strong fan base in one of the most competitive sports markets in the world.
The club’s sky-blue colors and New York-inspired branding reflect the city’s energy and diversity. Fans proudly wear NYCFC apparel at matches, around the city, and even internationally.
The club store helps maintain this identity by providing official merchandise to supporters.
What Is the New York City Football Club Store?
The New York City Football Club store is the official retail outlet where fans can purchase authentic club merchandise. Items sold here are officially licensed and directly support the team.
Fans can access merchandise through:
Official club store locations
Stadium merchandise outlets on matchdays
Temporary pop-up shops
The official NYCFC online store
The store ensures fans receive high-quality, authentic gear that represents the club correctly.
Location of the NYCFC Store
Unlike many football clubs that own a permanent stadium store, NYCFC historically played home matches at Yankee Stadium and Citi Field, meaning merchandise locations sometimes vary.
Fans typically find merchandise through:
Stadium Matchday Stores
On matchdays, official merchandise booths and pop-up stores appear around the stadium where fans can purchase:
Jerseys
Scarves
Hats
Fan gear
Matchday souvenirs
These stores are extremely popular before kickoff.
Official Retail Partners
NYCFC merchandise is also sold through licensed sports retailers across New York City, giving fans multiple shopping options.
Online Store Accessibility
The club’s online store provides year-round access to official merchandise for supporters who cannot attend matches.
Products Available in the New York City FC Store
One reason fans love the NYCFC store is the wide range of merchandise available for supporters of all ages.
Official NYCFC Jerseys
The most popular products are the official match kits released each season.
These include:
Home jerseys
Away jerseys
Alternate kits
Goalkeeper kits
Youth kits
Women’s jerseys
Custom player jerseys
Fans can customize shirts with their favorite player’s name or their own.
Training and Performance Apparel
Supporters looking for athletic wear can purchase official training gear worn by players.
Common items include:
Training shirts
Hoodies
Jackets
Training pants
Workout gear
Travel apparel
These items combine performance with casual style.
Fan Accessories
Accessories remain top sellers throughout the season, especially during colder months.
Popular items include:
NYCFC scarves
Beanies
Caps
Gloves
Flags
Keychains
Phone covers
Backpacks
Scarves are especially important for supporters groups during matches.
Lifestyle and Casual Wear
Many fans enjoy wearing club apparel daily, not just on matchdays. The store offers lifestyle clothing such as:
Casual t-shirts
Polo shirts
Hoodies
Streetwear-style apparel
Jackets
Summer clothing collections
These designs blend football culture with New York street fashion.
Kids and Family Merchandise
NYCFC also caters to young fans and families.
Available items include:
Kids jerseys
Baby clothing
School bags
Toys
Bedding items
Family merchandise sets
Introducing children to club merchandise helps build lifelong supporters.
Collectibles and Memorabilia
Collectors can find exclusive items celebrating club history.
These include:
Signed balls
Autographed jerseys
Limited edition merchandise
Matchday programs
Club anniversary items
Some memorabilia increases in value over time.
Benefits of Shopping at the Official NYCFC Store
Buying merchandise from the official store offers several advantages.
Authentic Products
Official merchandise guarantees:
Proper logos and branding
Quality materials
Accurate colors and designs
Durable printing and stitching
Fake merchandise often fades or wears out quickly.
Supporting the Club
Purchasing official merchandise helps support:
Player recruitment
Youth development programs
Club operations
Community outreach initiatives
Fans directly contribute to club growth.
Access to Exclusive Merchandise
Official stores often release exclusive items unavailable elsewhere.
Online Shopping Experience
The official online store provides convenient shopping for supporters worldwide.
Advantages of Online Store
The online NYCFC store offers:
Worldwide shipping
Secure payment options
Easy browsing
Regular new releases
Size guides
Customization options
Fans outside New York can easily purchase official gear.
Matchday Shopping Experience
Shopping on matchday is part of the NYCFC fan experience.
Before entering the stadium, supporters often buy merchandise to wear during the game. Matchday stores often offer:
Special discounts
Limited edition items
Newly launched kits
Match-specific merchandise
The excitement of game day makes shopping more enjoyable.
Popular Merchandise Among Fans
Some NYCFC items consistently remain fan favorites.
Top-selling products include:
Home jerseys
Supporters’ scarves
Custom name jerseys
Snapback hats
Training jackets
Retro-themed shirts
New kit releases typically see huge demand.
Seasonal Merchandise Trends
Different times of year bring different merchandise trends.
Kit Launch Season
New kits are usually released before the MLS season begins and sell quickly.
Winter Collections
Cold-weather gear like hoodies and jackets become popular during winter.
Holiday Merchandise
Gift bundles and festive collections appear during holiday seasons.
Shopping Tips for NYCFC Fans
To maximize your shopping experience, consider these tips:
Buy Kits Early
Popular sizes often sell out quickly after launch.
Check Size Guides
Football jerseys may fit differently than casual clothing.
Watch for Sales
End-of-season discounts provide great deals.
Follow Club Announcements
New merchandise releases are announced on club social media.
Merchandise and Club Identity
Wearing NYCFC merchandise represents loyalty and community.
Merchandise:
Unites fans in the stadium
Shows pride in the club
Builds supporter identity
Promotes club visibility worldwide
The club store helps strengthen the fan community.
Future of the New York City Football Club Store
As NYCFC grows, merchandise opportunities continue expanding.
Future improvements may include:
Expanded physical retail presence
Enhanced online shopping features
Sustainable merchandise production
Personalized merchandise
Interactive fan shopping experiences
As the club’s fan base grows, so will merchandise demand.
Visiting New York as a Football Fan
For tourists visiting New York, purchasing NYCFC merchandise is a great way to remember the trip.
Many visitors attend matches and buy jerseys or scarves as souvenirs, taking part of New York’s football culture home with them.
Why Fans Love the NYCFC Store
Fans appreciate the store because it:
Offers authentic gear
Provides wide product variety
Supports the club financially
Celebrates club culture
Strengthens fan connection
Merchandise makes supporters feel part of the club journey.
Conclusion
The New York City Football Club store is more than just a place to buy merchandise—it’s an essential part of the NYCFC fan experience. Whether shopping online or at matchday stores, supporters can proudly represent their team while directly supporting club development.
From jerseys and training gear to collectibles and casual wear, the store provides everything fans need to show their loyalty. As NYCFC continues growing in Major League Soccer, its merchandise and retail presence will continue expanding.
For supporters across New York and around the world, wearing NYCFC colors represents pride, identity, and passion for the beautiful game.